"FRESH COAST" PIMPS MILWAUKEE'S IMAGE!

Exclusive to the readers of www.milwaukeeworld.com
By Michael Horne
FRESH COAST, THE MAGAZINE (ABOVE) WILL THIS CAUSE CONFUSION WITH THE MAYOR'S SLOGAN? OR WILL IT HELP ESTABLISH MILWAUKEE'S IMAGE? Discuss.

The first recorded instance of Mayor Barrett using the term "Fresh Coast" to brand our city was reported here at milwaukeeworld on November 30th, 2006. In recent weeks, Barrett has spread the term around so that it now resonates from the Halls of City Government to the Shores of Menomonee.
The mayor thinks "Fresh Coast" is resonant of our region's abundant water supply. As for me, "Fresh Coast" draws up images of bootylicious models (available for a fee) and the latest advancements in ride pimping.
That is because "Fresh Coast" is the name of an exciting new magazine set to hit newsstands in 18 states soon.
According to the publisher's manifesto, as seen on MySpace,
"Freshcoast is not just a magazine we also cross promote with some of the industries heavy hitters. If you think your ride, SUV or exotic car got the juice to do a photoshoot and feature hit us up and get back to you."
It also advertises that it needs writers, as can be seen from the passage quoted above.
SIGN UP NOW FOR YOUR FRESH COAST MODEL! (Rates available on request.)